The Lighthouse Online Marketing Blog

We share tips, updates, and recommendations about marketing your business online. Learn more about what is needed for your website, updates and tips on search engine optimization, social media, pay-per-click, email marketing, Messenger, and more.

6 Reasons WHY You Need An FAQ Page On Your Website

8/21/2021 - An FAQ Page is a great way to make your visitors more informed. By including the information they are looking for in an easy-to-read question-answ...

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What is an SEO Audit

8/21/2021 - An SEO Audit provides an extensive look at how to get your business to rank in search engines. An SEO expert can do the work or you can.

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Google Search Strategy For Small Business

Google Search Strategy For Small Business

8/21/2021 - The way you set up your site, the content, and how it ranks is vital to finding success in search results. Let's take a look at what is important when doing SEO for small businesses.

Search Optimization
Questions to Ask your Web Designer

Questions to Ask your Web Designer

8/21/2021 - Bridge the communication gap between businesses and their web designer. Knowing what questions to ask and what to listen for will help you make a well-informed decision in choosing a web designer to work with.

Websites
6 Critical Steps to Remember if you Change Your Business Name

6 Critical Steps to Remember if you Change Your Business Name

8/21/2021 - Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.

Marketing
Reviews and Why They Matter to Small Business

Reviews and Why They Matter to Small Business

8/21/2021 - Learn how reviews can help your small business thrive online by improving trust with potential customers. For additional tips, be sure to visit our blog!

Search Optimization
Websites and Goal Oriented Design

Websites and Goal Oriented Design

8/21/2021 - Regardless of your industry, every website has a goal. Whether you are generating leads, selling items, or building subscribers, the page must have the elements needed to convert the visitor. Read more about how to check your website for these key elements.

Websites
Google Tools - A Small Business Guide

Google Tools - A Small Business Guide

8/21/2021 - Google provides many tools that can be used to see how you are doing in search and your other online marketing efforts. We dive into the tools and options you should have to keep a good eye on your website.

Search Optimization
How to Choose a Web Design Company

How to Choose a Web Design Company

8/21/2021 - It may seem easy to pick a web design agency for your website. It is also easy to get in a bad situation with an agency or freelancer that may not have it all together. We talk about what to watch out for and expect when working with an agency for your web design project.

Websites
Should your plumbing company work with a marketing agency?

Should your plumbing company work with a marketing agency?

8/21/2021 - I am sure if you kept up with it, you probably received at least 30 calls this week from marketing agencies telling you that you need them. So let's get real! Do you really need marketing services?

Marketing
Google Paid Search Strategy Guide

Google Paid Search Strategy Guide

8/21/2021 - Google Ads tips and options to help you make important decisions regarding ads, budget, and placement.

Marketing
Content Marketing - 5 Ways to Make Time for Content Marketing

Content Marketing - 5 Ways to Make Time for Content Marketing

8/21/2021 - Making time to create content for your marketing isn't easy when you are working your daily grind. We share tips to find time and make it easy to create content your visitors will find valuable and will help with search engines. It is time to let your content working for you!

Marketing
Why Your Small Business Must Have a Website

Why Your Small Business Must Have a Website

8/21/2021 - Small businesses have many options to build their online presence. Do websites still play a vital role in today's online marketplace? We cover the many things to consider when looking at your business and how you will acquire leads, sales, and credibility with your audience.

Websites
What to Expect When Working With an SEO Agency

What to Expect When Working With an SEO Agency

8/21/2021 - Are considering getting help marketing your business from a marketing or and SEO agency? We share a few things to consider and questions to ask, so you pick the best agency for your small business.

Search Optimization
Convert More Visitors with Strong SEO

Convert More Visitors with Strong SEO

8/21/2021 - The goal of search engine optimization (SEO) is to improve the visibility of your website and attract visitors, without having to pay for every click. When done correctly, SEO is much more than that. With SEO, you can improve website conversions. Capitalizing on what search engines are looking for with value-based usability and quality authoritative content, you can be successful.

Search Optimization
Local Search - Strategy Guide for Small Business

Local Search - Strategy Guide for Small Business

8/21/2021 - How does your business appear when people search for services or products in their area. We share tips and insight into what local search is and what to focus on to improve your local search rankings.

Search Optimization
Marketing your Home Service Business

Marketing your Home Service Business

8/21/2021 - Learn more about how to market your home service business to generate the calls and leads needed for your business. Ideal for HVAC, pest control, restoration, plumbing companies.

Marketing
Does Every Website Need an SSL Certificate?

Does Every Website Need an SSL Certificate?

8/21/2021 - What is an SSL and what does it do for your website? We cover the basics so it is clear what you are protecting and how browsers view a non-secure site.

Websites
Internal Links - Guide your visitors one link at a time

Internal Links - Guide your visitors one link at a time

8/17/2021 - Internal links provide a way to connect the information on your website pages to each other creating a topic cluster. When done strategically, you provide a path for your website visitors to take to learn more and guide them to take the next step.

Search Optimization
Content Marketing Fails and How to Fix Them: Saving Time and Money

Content Marketing Fails and How to Fix Them: Saving Time and Money

8/08/2021 - Every time you make a mistake in content marketing, it wastes precious resources for little or no gain. To avoid these errors, we've compiled the most common mistakes made by marketers—and how they can be avoided.

Marketing
10 Tips to Get the Most Out of Google My Business

10 Tips to Get the Most Out of Google My Business

8/07/2021 - Small business owners can use Google My Business to their advantage. With a little creativity and know-how, you can use this free service to reach a whole new audience that might not otherwise be interested in your products or services. Implement these 10 tips to get the most out of Google My Business!

Search Optimization
Why A Blog is Necessary For Your Website

Why A Blog is Necessary For Your Website

8/01/2021 - Your local business depends on local traffic. A blog can help increase local traffic to your website, local calls, and foot traffic to your business.

Search Optimization
What to Write on Your Website About Us Page

What to Write on Your Website About Us Page

3/17/2021 - The About Us page is the most visited page of your website. Knowing what to include, tone to use, and approach making it easy to reach and convert more of your website visitors into clients and customers. We share a few tips to help overcome writer's block and express your company's message in an effective way.

Websites
A Healthy Balance of Online Marketing

A Healthy Balance of Online Marketing

11/17/2020 - It is easy to get lost in the shuffle of all the different marketing tactics. We cover the recommended elements of online marketing to make you successful.

Marketing
Marketing your Local Business - A Harsh Reality Check

Marketing your Local Business - A Harsh Reality Check

6/09/2020 - This article is a hard one to write, but I feel it is necessary to shake some reality into small business owners who are foregoing profits because of one major mistake. It's all too common for me to see a small business owner create a business plan, make a great website, then sit back and wait for business to come their way.

Marketing

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Since 2007, the Lighthouse Web Design and Marketing team has created custom websites and strategic marketing strategies for small businesses. Each marketing campaign is built around the client's goals and needs and backed by a proven marketing strategy.

Lighthouse Web Design & Marketing

Call or Text:
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Guiding Business to Online Success

It is more than a catchy slogan. Often business owners are lost when it comes to using the available online tools and networks strategically to grow their business. We study and stay on top of these outlets to provide effective design and marketing services to get their phone ringing and door swinging.

When you work with Lighthouse, you can be confident that you are partnering with the right marketing agency.