Ranking your business in local search results must be earned. Earning the right to appear for a specific keyword or phrase is achieved by providing the “key ranking factors” that top search engines require. These key ranking factors are referred to as E.A.T. (Expertise, Authority, and Trust).
Lighthouse Web Design & Marketing covers all aspects of ranking your business for these local “intent” searches and to achieve the expertise, authority, and trust your business needs to succeed not only in searches but with your site visitors.
Local SEO is different: not only do you need strong content and links, but your business must also have active listings on Google my Business, active Bing/Yahoo accounts, a mobile-friendly website, quality content, accurate listings in trusted directories, and local content.
Keywords are the foundation of search engine optimization. Know what words and phrases are used by your customers when searching for your product or services.
Extensive competitor research that not only identifies your competitors on local searches, it also reveals their strategy and methods.
Your website is the foundation of your business. It must be user-friendly, have localized content, optimized for mobile, as well as have the local snippets of code needed for local intent searches.
Links from high-quality websites are signals of authority in your area to search engines. These links will not only aid in local search efforts, they will generate traffic to your website.
Consistent business information (NAP) is vital to local search optimization. With thousands of general and niche directories on the web, we establish and optimize your information.
86% of consumers read reviews for local businesses. An effective review strategy builds your trust online with your customers and search engines.
Search engines and your customers love informative content. This type of content help proves your expertise in your area as well as help your visitors transition through the buying cycle to conversion.
Search engines and potential customers look to trusted niche directories like Angielst, Avvo, etc. not only for business information, they also look at reviews, projects, and more.
Local search campaigns work best with a marketing campaign that focuses in your local area including paid search and retargeting.
Search engines look at specific social signals for local rankings. Know which networks to focus on to not only help in Local SEO but reach your target audience.
Effective use of Google my Business (GMB), Apple Maps, and Bing Places to provide accurate information about your business location as well as deals, promotions, and more.
Monitoring for mentions of your business, search trends, changes to search engine requirements, and links from other website are required to stay ahead of negative results.
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Google provides many tools that can be used to see how you are doing in search and your other online marketing efforts. We dive into the tools and options you should have to keep a good eye on your website.
Internal links are a key factor in search engine optimization but are also a benefit to your website visitors. These links point to other areas of your website and are a key part of search engine optimization. Let's break down these links so you use them effectively.
Google searches are the core to a business's success. Search engine optimization can seem more like magic to many business owners. Let's look behind the curtain and expose the key things you should know whether you are doing it yourself or hiring a search engine optimization expert.
As a small business, you are getting calls and emails daily saying you should work with a marketing or SEO agency. Here are some tips to check them out and know if they are a good fit for your company.
It is more than a catchy slogan. Often business owners are lost when it comes to using the available online tools and networks strategically to grow their business. We study and stay on top of these outlets to provide effective design and marketing services to get their phone ringing and door swinging.
When you work with Lighthouse, you can be confident that you are partnering with the right marketing agency.
