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Lighthouse Attends SEO Training

Tracking every step of a visitor's process is key to learning not only where they came from but what path they took to get to a conversion. This month we learned more about how to optimize analytics to track everything.

5/17/2016
Company News
Lighthouse Attends SEO Training
Richelle Anderson

by Richelle Anderson

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If we do not know what is working how can we duplicate it and more important if we see what is ineffective we can change tactics. This month we took a refresher on Google Analytics and learned a few of the newest methods used to track a website visitor while they are on our website.

Some of the tactics we learned were

  • Setting up effective Event Tracking (buttons, video views, etc)
  • Tracking outbound links
  • Tracking non-interaction events on a website
  • Customize channels to easily track high-cost traffic and conversions.
  • Utilizing goals within analytics to track engagement, events, conversion, and more.
  • Optimizing analytics for local search and call tracking.

We cannot wait to utilize many of the techniques we learned during the continuing education training session.


Richelle Anderson
Richelle Anderson

Richelle is the founder of Lighthouse and has over 25 years of experience in online marketing and website design. Richelle enjoys meeting with clients to pinpoint their goals and come up with a strategy to achieve them. She is active with many groups; including a mastermind group for business owners, a podcast, as well as industry groups to stay current with current marketing, search, and design trends. When not helping businesses, she spends time with family including her fur-kids which you may see pop in to say hello during one of her podcasts.

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Since 2007, the Lighthouse web design and marketing team has been creating custom websites and strategic marketing strategies for small businesses. Each marketing campaign is built around the goals and needs of our clients and backed by solid marketing strategy.

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Lighthouse Web Design & Marketing

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7800 W. Hefner #720447
Oklahoma City, OK 73172

Guiding Business to Online Success

It is more than a catchy slogan. Often business owners are lost when it comes to using the available online tools and networks strategically to grow their business. We study and stay on top of these outlets to provide effective design and marketing services to get their phone ringing and door swinging.

When you work with Lighthouse, you can be confident that you are partnering with the right marketing agency.