Tracking every step of a visitor's process is key to learning not only where they came from but what path they took to get to a conversion. This month we learned more about how to optimize analytics to track everything.
If we do not know what is working how can we duplicate it and more important if we see what is ineffective we can change tactics. This month we took a refresher on Google Analytics and learned a few of the newest methods used to track a website visitor while they are on our website.
Some of the tactics we learned were
We cannot wait to utilize many of the techniques we learned during the continuing education training session.