Richelle Anderson

by Richelle Anderson

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If we do not know what is working how can we duplicate it and more important if we see what is ineffective we can change tactics. This month we took a refresher on Google Analytics and learned a few of the newest methods used to track a website visitor while they are on our website.

Some of the tactics we learned were

  • Setting up effective Event Tracking (buttons, video views, etc)
  • Tracking outbound links
  • Tracking non-interaction events on a website
  • Customize channels to easily track high-cost traffic and conversions.
  • Utilizing goals within analytics to track engagement, events, conversion, and more.
  • Optimizing analytics for local search and call tracking.

We cannot wait to utilize many of the techniques we learned during the continuing education training session.


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