You have probably been curious how to use social media to market and spread the word of your business. Lighthouse helps your business become successful by using social media as a marketing tool.
Our Social Media Management & Consulting Services help your business grow brand awareness, relationships, and website traffic.
Lighthouse Web Design & Marketing is well-versed in how these social media networks work and can guide you to which platforms are best for your business to focus on, maintaining the chaos, all while seeing results.
During your consultation, we will review your goals and set attainable expectations for each network. Social is just one of the tools in your arsenal that help you see online success.
Social Media Networks
Growing your audience on social media will help you increase word of mouth and referrals. Our social media marketing and management services help you increase your followers with people that match the demographics, interests, and behaviors of your typical customers.
Your audience is more likely to buy from you when you build a strong connection with them. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we add retargeting ads to stay in front of recent website visitors.
Individuals are 57.5% more likely to buy from the companies that they follow on social media channels. ~ Sprout Social
Too busy to post as often as you should on social media? Our social media management service plans were built to take on all or part of the social media tasks needed for effectiveness.
Lighthouse will develop social media strategy specific to your needs and goals, develop a calendar, and work alongside your business. We then track every metric keeping your business relevant and visible.
We develop the strategy and help you put it to use with our consulting plans. Often you are comfortable posting, engaging and keeping up with your own social networks but need a little help making your efforts effective.
Our social media consulting services includes extensive research to develop an effective keyword strategy, focus on the channels where your target audience hangs out, we track, measure, and report the metrics allowing us to focus on the things that work and fix what doesn’t.
With extensive experience generating results on each platform, we work with you to determine how to position your brand to achieve the greatest social reach.
We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.
Listening in on brand and company mentions on social media is key to staying on top of your company’s reputation as well as opportunities to reach your target audience. Lighthouse uses social listening tools allowing us to follow the conversations around your company and industry.
Lighthouse stays on top of the changes to social media and how they affect your goals and strategy on each network. We adjust allowing your social media strategy to evolve around the ever-changing world of social media.
Each social channel is different, it is more than just posting content and adding social icons to your website. We develop a fine-tuned strategy for each channel based on how your audience uses it. We then monitor and adjust based on performance and changes to the networks. Allowing you and your audience to be heard.
Your brand exists within an active social community. With website audits and competitor analyses, we gauge your brand’s position in that community.