Small business owners can use Google My Business to their advantage. With a little creativity and know-how, you can use this free service to reach a whole new audience that might not otherwise be interested in your products or services. Implement these 10 tips to get the most out of Google My Business!
Google My Business is a free and easy way for local businesses to manage their online presence. And with more than 100 million monthly users on Google Maps, there's never been a better time to get your business found.
So why should you take the time? Here are 10 reasons:
When people search for your business using Google Search or Maps, your business is now eligible to show up in the map listings. With proper local search optimization, your goal is to be in the top three listings.
Google My Business allows you to showcase your experts, like customer service experts or technicians and sales representatives. People who search for a business can see the people behind the scenes, making them more likely to get in touch with your business.
Getting contact information right on Google Search and Google Maps makes it easier for people to find and get in touch with your business.
Encouraging customer reviews on Google My Business tells people that you're proud of what you do and lets potential customers see how others like them felt about their experiences. And when they read those reviews, they'll learn more about what to expect when they visit your business.
Google My Business allows you to review and respond to customers' reviews, posts or questions, update your hours of operation quickly and easily, add photos and special offers — all directly from the web or mobile app.
You can add detailed business information to your listing, including a phone number and address for emergencies. This can help people get the information they need quickly during an emergency, like when they are searching from their mobile phone.
When people have questions about your business or want to know more, Google My Business can help them narrow down their search and find you.
When customers are looking up businesses on the go, they might decide to call or visit based on what they see in Google Search and Maps results. Having an updated listing to show current content helps you show up when customers are searching on their mobile devices.
If you have a Gmail account, you already have access to Google products like Drive, YouTube, and Calendar. It is easy to set up Google My Business from this same account. Connect it to Google Analytics and Google Ads with ease.
Google My Business lets you get more out of Google's features that help people find and understand local content, like Maps. You can use these products to promote your business, talk about what makes it unique and show off its location. And with all this good stuff about Google My Business, it's clear why your business should give it a try.
Google My Business is an excellent way for business owners to get their products or services in front of more customers. It offers a range of benefits that make it easier and faster than ever before to connect with your audience on Google Search, Maps, YouTube, and other popular platforms. To learn how you can leverage the power of Google My Business in your marketing strategy, contact our team today! We offer SEO consulting as well as digital marketing plans tailored specifically to meet the needs of local small businesses like yours.
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