Content marketing is an important component of any successful digital marketing campaign, but it can be difficult to get right. There are a lot of things that small business owners do wrong in content marketing, and these mistakes can cost time and money. To help you avoid making these mistakes, we've compiled a list of the most common errors and how you can fix them.

  1. What is content marketing, and why do you need it
  2. What not to do in content marketing 
  3. How to fix common mistakes in your existing content marketing
  4. Ways that your business can benefit from content marketing 
  5. The best ways for businesses to get started with a successful campaign 
  6. What to include in your content marketing strategy

So let's dive in...

What is Content Marketing, and Why Do You Need It?

Content marketing is the use of text, images, and video to attract and build a connection with your target audience. It helps you establish yourself as an expert in the field. Content marketing can be used for many purposes, including:

  • Generating leads by building awareness and interest 
  • Building relationships with current customers 
  • Raising brand awareness through social media and SEO
  • Promoting your business to new customers 

What Not to Do in Content Marketing 

Salesy content is wrong. Just like in the real world, people feel uncomfortable and will become unresponsive if they feel "sold to."

Don't be pushy with your marketing copy. The idea is to offer something for free and just see how it goes from there. Be informative, without overstepping boundaries into "sales speech" territory, and you'll do just fine. In fact, if done correctly, this type of content can lead them through the process of getting what they need - problem solved!

It is okay to put an invitation to reach out for more information at the end of the content.

How to Fix Common Mistakes Made by Marketers

The mistakes that are made by content marketers are easy fixes.

Always test your content marketing pieces before you push them out to the crowd of people that have subscribed to your services.

If you have a call to action at the end of your content, make sure it is clear and visible. The lack of clarity might confuse people, and they could leave before following through with what you want them to do.

Including testimonials or endorsements from credible sources will result in more trust for your business. You have to ensure the authenticity of these sources.

Make sure you are using language that is clear and easy for people to understand. You want your content marketing pieces to be understandable and have a meaning behind them, not just random words in order to fill up space on a page.

Ways that Your Business Can Benefit from Content Marketing

The biggest benefit of content marketing is not only the increased potential for customer engagement but the positive experience it creates as a result. In addition to this, your business will also have an easier time finding new customers because their brand name becomes more recognizable.

The Best Ways for Businesses to Get Started with a Successful Campaign 

There are many ways that businesses can use content marketing, but here are some of the best. Marketing your company's blog posts and articles is an easy way to attract new customers because it creates a positive experience in real-time with no upfront costs. Customers are more likely to purchase something from you if your content addressed an issue or solved a problem for them. When considering what to do, ensure they have a positive experience with your content.

What to include in your content marketing strategy

What do you write about?

There are many topics you can write about to help answer questions and provide insight to your visitors.

Expand on a frequently asked question

Share how to do type articles as it relates to your product or services

Knowing your customer is key and what drives them to look for the solutions that you provide. Consider topics that would attract these people.

Have a plan in place to get the content out to people.

Share it on social media (Facebook, Twitter, Pinterest, Medium, Alignable, LinkedIn, NextDoor.) Don't forget social media groups on a few of these platforms.

Send a snippet summary out in a newsletter

Include a link in your email signature

If you have done your research, your base will find the content helpful in some way and hopefully share or engage with it.

If you are a small business owner who is struggling to produce quality content, this article can help. It will give you insight into how your customers think and what not to do in order to create successful campaigns. With these tips, your company should be able to improve its content marketing strategy and see an increase in sales as well! To learn more about the benefits of content marketing for your business or get started on a successful campaign today, contact us at (405) 753-4111.

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“Richelle shares a wealth of knowledge unselfishly and is a great person to have on your business building team. Check her out.” ~ Joe Haynes

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