Call for a Quote (405) 753-4114

Located in OKC and serving Southeast US

Convert More Visitors with Strong SEO

The goal of search engine optimization (SEO) is to improve the visibility of your website and attract visitors, without having to pay for every click. When done correctly, SEO is much more than that. With SEO, you can improve website conversions. Capitalizing on what search engines are looking for with value-based usability and quality authoritative content, you can be successful.

5/16/2019
Search Optimization
Convert More Visitors with Strong SEO
Richelle Anderson

by Richelle Anderson

Share

The goal of search engine optimization (SEO) is to improve the visibility of your website and attract visitors, without having to pay for every click. When done correctly, SEO is much more than that. With SEO, you can improve website conversions. Capitalizing on what search engines are looking for with value-based usability and quality authoritative content, you can be successful.

Lets explore just how search engine optimization can play a role in helping your website drive traffic for better results.

Entice Qualified Traffic Through Strategic Keyword Targeting

Talking about keywords can be a heavy subject, so lets summarize. The key to choosing good keywords is to know your sales funnel and customer. You need to know how they go about the process of realizing they need a product or service. Research what your targeted demographic needs and then determine the process, they will go to to be able to receive the product or service they desire.

Keywords should contain both fat-head keywords as well as long-tail keyword phrases to capture individuals at the exact money they are in the sales funnel process. Consumers that enter the keyword phrases during their search for products or services will be more likely to find what they are looking for and more likely to buy or generate a lead for your business.

 

Create Landing Pages to Match Where They are in the Process

The next step is to create landing pages to match the consumer buying process. Whether the customer in the research or buying stage of the sales funnels, the landing pages need to match where they are in this process. Plan how you use your keywords based on these pages to see an increase in how likely consumers will take the next step in the buying process.

Your landing pages must be structured to rank based on a certain set of search terms, or you will not be able to rank for those terms in search engines. Fill landing pages with content that is needed to achieve rankings as well as an authority on a subject. Provide your customers with the information they are looking for more efficiently so that it will increase the chances that they will convert.

Improve the Load Times of Your Website to Bump Up SEO Rankings and Conversions

Google and other search engines rely on delivering results that will improve the user experience. One of these results includes the load time of websites that come up when a user clicks in the search results. No consumer wants to wait for a page to load, even if it takes thirty seconds. Consumers will move on to a competitor if load times are long.

When visitors hit the back button or do not click through to other pages, this action causes the bounce rate of the website increases. Google has stated that they consider bounce rate and load times when determining search rankings. You want your site to load well, so this issue does not become a problem.

Make Your Mobile Experience a Good One

This topic is one that has been ongoing for three to four years now. While most businesses do have a website, many still do not provide a quality mobile experience for users. Mobile use has increased drastically, and as mobile tech continues to advance, many consumers use their mobile devices and do not even own a laptop, tablet, or desktop computer.

Search engines consider the fact that mobile use is so prevalent and is delivering results based on how user-friendly the mobile website is. Google has warned that their first mobile rollout is in the process and websites that are not mobile-friendly will be impacted.

Summary

When it comes to search engine optimization, there are a few simple steps you can take to improve conversions on your website. Search engines value usability now more than ever before, so following the best practices of SEO will see an improvement in the user experience on your website. If you are focused on usability to convert more visitors, you will be bringing your website up to date with the most current and effective SEO practices.

If you have questions about this topic, need help with SEO, or improving the conversions on your website, let us know. We are happy to help!


Richelle Anderson
Richelle Anderson

Richelle is the founder of Lighthouse and has over 25 years of experience in online marketing and website design. Richelle enjoys meeting with clients to pinpoint their goals and come up with a strategy to achieve them. She is active with many groups; including a mastermind group for business owners, a podcast, as well as industry groups to stay current with current marketing, search, and design trends. When not helping businesses, she spends time with family including her fur-kids which you may see pop in to say hello during one of her podcasts.

Partner With Us

Since 2007, the Lighthouse web design and marketing team has been creating custom websites and strategic marketing strategies for small businesses. Each marketing campaign is built around the goals and needs of our clients and backed by solid marketing strategy.

Let's Talk

Lighthouse Web Design & Marketing

Call or Text:
(405) 753-4114

7800 W. Hefner #720447
Oklahoma City, OK 73172

Guiding Business to Online Success

It is more than a catchy slogan. Often business owners are lost when it comes to using the available online tools and networks strategically to grow their business. We study and stay on top of these outlets to provide effective design and marketing services to get their phone ringing and door swinging.

When you work with Lighthouse, you can be confident that you are partnering with the right marketing agency.