An FAQ page is a great way to provide information to your clients quickly. It can answer the questions that they are most likely going to have and will allow them to find answers. When done correctly, it can lead them closer to the bottom of your sales funnel. In this blog post, we're going to go over 6 reasons why an FAQ page is important for your business!
An FAQ Page can improve User Experience
One of the most important reasons you should start including an FAQ page on your website is to improve user experience. If a visitor has a question, they're going to be able to find it more quickly with an FAQ Page than without one!
An FAQ Page can help Improve Brand Image
If someone lands on your site and notices that there's a helpful FAQ page, they're going to be more likely to stick around. Not only will the visitor feel as though you care about their needs, but it can also help improve your brand image in general!
An FAQ Page is a great way to start building rapport with new customers
As you are formulating your frequently asked questions page, be honest in your answers. This approach will help build rapport and trust with your visitor – the first step in winning their business.
An FAQ Page is a Great Marketing Tool
An FAQ page is easy to add links to additional information on your website for visitors. These internal links also build the strength of the pages you are linking to.
An FAQ Page can help with Search Engine Optimization
In addition to internal links, Google and other search engines LOVE websites that answer a question. If coded correctly, your website may be chosen to receive a featured snippet in search results, bringing traffic to the website.
An FAQ Page provides Great Customer Service and helps Reduce Customer Inquiries
Having an FAQ page is a great way to provide excellent customer service and reduce calls and emails from customers with the same questions. Your staff can focus on what they do best, and your customers will appreciate the answer they want is available, so they do not have to wait for a staff member to get back to them. Some will even go to another website, and you do not want that.
There are two basic ways that FAQs are added to a website.
1. Directly on the service or product page that directly relates to that service or product.
2. An FAQs page that has all FAQs on one page.
Some do a combination of both, depending on your user and your goals.
An FAQ Page is Important - Period!
As you can see, an FAQ Page is important for many reasons. It provides a better user experience because its function is to help visitors find what they're looking for quickly and easily. It offers a better user experience because visitors will find what they're looking for quickly and easily.
Plus, if someone lands on your site and notices that there's a helpful FAQ page, they'll be more likely to stick around! And this isn't just great for your site, and it's also good for you!
Hear from a few people we have worked with...
“Richelle, Tom and Ashley are brilliant!! I brought very little to the table. They took me from A to Z, with the creativity and professionalism second to none! Thanks to Lighthouse for everything!!” ~ Lisa GlidewellOur Services
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