PROS Make Ready is a disinfecting and sanitizing company based in the Oklahoma City area and service both residential and commercial customer throughout Oklahoma.
Sybil Hale, the owner, shared that she wasn’t receiving leads from her website and not much traffic. When we performed a local search and website audit, we found:
- The website was ranking for keywords that were not related to the services they provide.
- The load time of the website was sluggish, opening in 11.2 seconds on average.
- The pages of the website had very little content and did not compel visitors to take action.
- The colors used on the website were skewed and did not match the company’s branding.
The new design brings:
Along with the corrected colors, we sped up open times on mobile to 2.6 seconds on average!
Additional pages were created that would assist visitors and search engines in understanding their business.
Increased word count on all pages allows more opportunities for keywords and information for visitors to make a “buying decision.”
Visitors can quickly skim the pages if they choose to find the items that matter most to them.
Reviews are included throughout the website.
Tracking codes are placed throughout the website to know what actions people are taking and what sources brought them to the website.
Google My Business was updated to better inform Google of its services and where the company will travel to provide those services.
Schema tags were also added throughout the website to communicate with search engines vital information about the company’s services, location, and additional information.
We look forward to seeing Sybil’s business grow! We will update the project as additional stats come available.